To do this, I See Local™ presents a solution that benefits for all parties: consumers, grocers, food producers and food processors. It helps these food entrepreneurs reduce some of their marketing costs so that they can in turn reduce the selling price of their food and increase their competitiveness. We then speak of “Intelligent Local Food Systems”.
Its use is impartial, independent of any sponsor and very inexpensive. So all food entrepreneurs, even very small ones, are on an equal footing to reach consumers.
In addition, I See Local™ provides tools to promote healthy eating, reduce food miles and spread local pride.
I See Local™ acts like a magnifying glass that allows each citizen to see the food supply and prices in their locality.
Risks and challenges are two folds: technical and social acceptance.
We have developed a functional prototype with minimum resources. This was possible because the technology used is well known in the software industry. Even if developing a fully functional application for thousands of users is a challenge, we are confident to deliver the first release of the I See Local™ application in eight months.
The usefulness of the I See Local™ application increases with its level of social acceptance. It increases with the number of users as well as the number of grocers and grocery products manufacturers who adopt it. We know that the social acceptance risk is significant, since the I See Local™ application modernizes and reinvents the way we do groceries. To maximize its social acceptance, we set reasonable annual fee and we did our best to find the right balance to meet the needs and values of customers, grocers and grocery products manufacturers.
There is also the risk that no grocer in your area or that no manufacturer wants to participate at the beginning. To counterbalance, you will be able to enter yourself the prices and descriptions of products purchased at your grocery stores. That information will be automatically shared with other users.